The three year degree course for B.A. / B.Sc. / B.Com / B.M.M is divided into six semesters and follows the Credit Based Grading System effective from 2011-12.

(i) Compulsory Subjects

• Foundation Course- I
• Communication Skills in English (with tutorials)
• Language (other than English), viz. Hindi, Gujarati, Marathi or French.

• Economics- Sociology - Psychology 
• Economics - Psychology - Gujarati        
• Economics - Sociology - Marathi 
• Economics - Sociology - Gujarati   
• Psychology - Sociology - Philosophy 
• Psychology - Sociology - English  
• Psychology - Sociology - Marathi
• Psychology - Sociology - Hindi
• Psychology- Sociology - Gujarati
• Economics – Political science – Commerce and Management
• Political Science - Economics - Sociology
• Political Science - Sociology - Psychology
• Philosophy - Sociology - Hindi

(I) Compulsory Subject : Foundation Course - II

(II) Ancillary Subjects : 3 Ancillary Subjects (with 2 papers in each subject) are studied in First Year B.A.

(III) Applied Component : A student can select any 1 of the following subjects:

•     Advertising & Sales Management
•     Comparative Religions
•     Mass Communication
•     Stress Management
•     Social Work & Social Welfare

Specialization in one of the following subjects (with 6 papers) is offered in the Third Year of B.A.

•     English
•     Economics
•     Gujarati
•     Political Science
•     Psychology
•     Philosophy
•     Sociology

• M.A. - English

• M.A. - Economics

Will be Updated Soon..

• M.A. - Psychology

• Ph.D. in English

• Effective Communication Skills–I
• Fundamentals Of Mass Communication
• Introduction To Computers
• Landmark Events In 20th Century History
• Introduction To Sociology
• Introduction To Economics

• Effective Communication Skills–I
• Political Concepts And The Indian Political System
• Principles Of Management And Marketing
• Introduction To Psychology
• Translation Skills
• An Introduction To Litterateurs

• Introduction To Creative Writing
• Introduction To Culture Studies
• Introduction To Public Relations
• Introduction To Media Studies
• Understanding Cinema
• Advanced Computers

• Introduction To Advertising 
• Introduction To Journalism
• Print Production And Photography
• Radio And Television
• Mass Media Research
• Organisational Behaviour

• Reporting
• Editing
• Feature & Opinion
• Journalism & Public Opinion
• Indian Regional Journalism
• Newspaper and Magazine Making

• Advertising in Contemporary Society
• Copy Writing
• Advertising Design
• Consumer Behaviour
• Media Planning & Buying
• Brand Building

• Journalistic Laws & Ethics
• Broadcast Journalism
• Business & Magazine Journalism
• Internet & Issues in the Global Media
• New Media Management
• Contemporary Issues

• Advertising & Marketing research
• Legal Environment & Advertising Ethics
• Financial Management for Marketing & Advertising
• Agency Management
• Principles & Practices of Direct Marketing
• Contemporary Issues